The use of trends to generate numbers carries an implicit assumption that the trend will continue. Therein lies a problem. Few trends of any kind last for years—the world changes too fast for the conditions that defined the trend to stay the same.
The use of trends to generate numbers carries an implicit assumption that the trend will continue. Therein lies a problem. Few trends of any kind last for years—the world changes too fast for the conditions that defined the trend to stay the same.