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Whether the deal is with staff members, superiors, peers, or customers, if there are some rules, beyond WIIFM, they are these.

  • Remain unemotional. Stay calm, cool, and collected at all times. Don’t let the give and take of the discussion cause you to overreact.
  • Be sincere. If you are horse trading, the other person needs to know that you can be trusted to keep your word.
  • Be self-confident. Old-time horse traders did their homework before negotiations to exude self-confidence.
  • Be flexible. You have to be willing to change your negotiating plan if you want a change in the other person as well.
  • Be congenial. The best horse traders keep the atmosphere friendly and nonadversarial. The point they want to make is, “By giving me what I need, you will get what you want in turn. How about it?”

How Do You Rate? 

  1. How do you stand in terms of your negotiating skills? Here are ten statements. Which reflect your approach to negotiating with others?
  2. I research the other party before I enter into negotiations.
  3. I am clear about my goals when I negotiate with others either inside or outside my organization.
  4. I have a flexible attitude toward negotiations.
  5. I believe that both sides can leave a negotiation session feeling satisfied.
  6. I am polite at all times.
  7. I communicate my points logically and clearly.
  8. I can be objective and put myself in the position of the other party.
  9. I avoid making the opening offer.
  10. I show emotion only as part of a tactical gesture.
  11. I periodically pause to summarize the progress that has been made.